Can you communicate clearly and concisely both verbally and in writing? Are you able to recognize problems and devise an appropriate plan of action?
Marketing Academy students have the opportunity to focus their studies on the fundamental principles of marketing. Students will develop comprehensive marketing plans by analyzing customer needs and the market environment. Students will explore product development and pricing strategies, advertising and promotion planning, product distribution, and strategies for conducting market research. Students will have the opportunity to investigate and analyze current marketing trends and campaigns, including e-marketing. Students will also benefit from connections with marketing professionals in the local community, and participation in marketing events designed specifically for Marketing Academy students.
Your current school
Depending on interest and enrollment, this academy may be offered at your home school. Contact your school's guidance counselor for more information.
- Micro Economics/Macro Economics - AP
- Statistics - AP
- Advanced Accounting and Finance - Honors
- Completion of Algebra I prior to enrollment in academy coursework.
Students who successfully complete the Marketing Academy program sequence, with a grade of B or higher in academy courses, may be eligible for credits at Howard Community College.
Successful Academy Students:
- Maintain a C average in all academy coursework.
- Complete a large-scale marketing project during the senior year
Suggested Course Schedule
|Grade Level||Course 1||Course 2||Course 3||Course 4||Course 5||Course 6||Course 7|
|Ninth Grade||English required||Mathematics required||Science required||Social Studies required||Fitness & Health required||Technology Education required||Fine Arts available|
|Tenth Grade||English required||Mathematics required||Science required||Social Studies required||Elective available||Elective available||Principles of Business Management G/T|
|Eleventh Grade||English required||Mathematics required||Science required||Social Studies required||Elective available||Elective available||Principles of Accounting and Finance – Honors|
|Twelfth Grade||English required||Mathematics required||Elective available||Elective available||Elective available||Elective available||Principles of Marketing – Honors|