Can you communicate clearly and concisely both verbally and in writing? Are you able to recognize problems and devise an appropriate plan of action?
Marketing Academy students have the opportunity to focus their studies on the fundamental principles of marketing. Students will develop comprehensive marketing plans by analyzing customer needs and the market environment. Students will explore product development and pricing strategies, advertising and promotion planning, product distribution, and strategies for conducting market research. Students will have the opportunity to investigate and analyze current marketing trends and campaigns, including e-marketing. Students will also benefit from connections with marketing professionals in the local community, and participation in marketing events designed specifically for Marketing Academy students.
Location
Your current school
Depending on interest and enrollment, this academy may be offered at your home school. Contact your school's guidance counselor for more information.
Grades
9-12
Related Academies
Electives
- Principles of Accounting and Finance - Honors
- Advanced Business Management - Honors
Prerequisites
Completion of Algebra I prior to enrollment in academy coursework is highly recommended.
College Credit
Students who successfully complete Principles of Business Management - GT and who opt in to complete it as a dual enrollment course may earn credits at Howard Community College (HCC).
Successful Academy Students:
- Maintain a C average in all academy coursework.
Academy Sequences
| Academy | First Course / Second Course | Third Course (Completer) |
|---|---|---|
| Marketing |
Principles of Business Management - G/T CT-415-CC and Principles of Accounting and Finance - Honors CT-420-1 (May be taken concurrently) |
Principles of Marketing - Honors CT-450-1 |