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Marketing Academy

Can you communicate clearly and concisely both verbally and in writing? Are you able to recognize problems and devise an appropriate plan of action?

Marketing Academy students have the opportunity to focus their studies on the fundamental principles of marketing. Students will develop comprehensive marketing plans by analyzing customer needs and the market environment. Students will explore product development and pricing strategies, advertising and promotion planning, product distribution, and strategies for conducting market research. Students will have the opportunity to investigate and analyze current marketing trends and campaigns, including e-marketing. Students will also benefit from connections with marketing professionals in the local community, and participation in marketing events designed specifically for Marketing Academy students.

Electives

  • Micro Economics/Macro Economics - AP
  • Statistics - AP
  • Advanced Accounting and Finance - Honors

Prerequisites

  • Completion of Algebra I prior to enrollment in academy coursework.

College Credit

Students who successfully complete the Marketing Academy program sequence, with a grade of B or higher in academy courses, may be eligible for credits at Howard Community College.

Successful Academy Students:

  • Maintain a C average in all academy coursework.
  • Complete a large-scale marketing project during the senior year

Suggested Course Schedule

Below is a suggested high school course schedule for students interested in the Marketing Academy
Grade Level Course 1 Course 2 Course 3 Course 4 Course 5 Course 6 Course 7
Ninth Grade English required Mathematics required Science required Social Studies required Fitness & Health required Technology Education required Fine Arts available
Tenth Grade English required Mathematics required Science required Social Studies required Elective available Elective available Principles of Business and Management 551M
Eleventh Grade English required Mathematics required Science required Social Studies required Elective available Principles of Accounting and Finance – Honors 561M Principles of Marketing – Honors 565M
Twelfth Grade English required Mathematics required Elective available Elective available Elective available Elective available Advanced Marketing - Honors 564M